Business matters
Global GDP is often used to gauge the world’s economic health, but it has major limitations—especially for understanding business in Africa. It overlooks inequality, underrepresents informal economies, and fails to reflect real development on the ground. For African nations, where informal trade and local resilience play crucial roles, GDP figures can be misleading. Moreover, global economic shifts heavily influence investment in Africa, with downturns reducing foreign capital flow. To unlock Africa’s business potential, stakeholders must look beyond GDP to consider social, environmental, and community-based factors
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